The issue of the formation of a management system for innovative technologies has been investigated. The peculiarities of the formation of the functional scheme of the innovation cycle at the enterprise are considered. The necessity of development of marketing strategy of promotion of innovations on the market is proved. The modern organizational forms of implementation of innovative technologies are offered. A new approach to the organization of innovation activity in the conditions of entrepreneurship, which would contribute to the significant development of the economy in Ukraine, the exit of the state from the economic and social decline, increase of the efficiency of use of all production and natural resources, preservation of the environment, increase in the profitability of production, is outlined.