Promoting Sustainable Entrepreneurship in Higher Education


How can we empower students to become sustainable entrepreneurs? Higher education is uniquely positioned to play a leading role in supporting sustainable entrepreneurship. Sustainable entrepreneurship refers to the discovery, creation, and exploitation of entrepreneurial opportunities that contribute to sustainability. Sustainable entrepreneurs destroy existing conventional production methods, products, market structures and consumption patterns, and replace them with superior environmental and social products and services. Therefore, sustainable entrepreneurs create the market dynamics of environmental and societal progress. This article contributes to the ongoing academic discussion on how to prepare business students to adapt their business strategies to sustainable development priorities, especially, by promoting student creative thinking towards solving social and environmental challenges. This analytical paper addresses the main themes referring to sustainable entrepreneurship with a particular focus on how to improve curriculum for advancing sustainable entrepreneurship among students.

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